Distribution Plan Producer Agent Wholesaler Retailer Consumer (iv) producer wholesaler retailer consumer (most consumer goods) (v) producer sole agent wholesaler retailer consumer (usually for a prescribed geographical area). the first channel, from the producer to the consumer, is preferable when buyers are few and the goods are costly and mostly purchased by industrial users. With producer to wholesaler to retailer to consumer—a more complex marketing channel—multiple types of intermediaries are needed. procter & gamble , the maker of crest, gillette, and pampers, relies on an intricate network of intermediaries composed of wholesalers and retailers that work interdependently to ensure the right mix and quantity.
Ppt Lecture 20 Powerpoint Presentation Free Download Id 213106 With producer to wholesaler to retailer to consumer—a more complex marketing channel—multiple types of intermediaries are needed. procter & gamble , the maker of crest, gillette, and pampers, relies on an intricate network of intermediaries composed of wholesalers and retailers that work interdependently to ensure the right mix and quantity. Types of distribution channels (top 3 types): 1. wholesaling: wholesalers are one of the most important middlemen in the channel of distribution. wholesaling involves buying goods in bulk from the producer and selling them to retailers and merchants, or to industrial, commercial and institutional users. Agent: agents commonly act this level includes the producer, wholesaler, retailer, and consumer. if that same company relied on a network of wholesalers and retailers to sell its products. The producer sells the goods or provides the service directly to the consumer with no involvement with a middle man such as an intermediary, a wholesaler, a retailer, an agent, or a reseller. the consumer goes directly to the producer to buy the product without going through any other channel.
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